Google recently announced that Google Analytics now supports tracking Accelerated Mobile Pages (AMP).

What’s the problem?

Users often get frustrated by poor experiences in which sites load slowly and bung up their data connections. The Accelerated Mobile Pages Project (AMP) aims to address these problems by loading content instantly for a better web experience. AMP is a new HTML-inspired format that is built to both prioritise speed and enable a fantastic user experience.

What are the implications?

The AMP-associated page will: load faster, get a ranking boost, and get a caching infrastructure from Google to enhance the speed content delivery.Overall, these additions can result in a surge in conversions, traffic and rankings.

What’s happening now?

Google is keen to progress with the implementation of AMP. So far, Google have said of the project:

The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience.

Google explained the configuration for AMP Analytics is synchronised with a global event listener that automatically detects triggers like button presses. Google added, “there’s no need to scatter custom JavaScript throughout your page to detect actions that should trigger events and hits. Instead, you can define which actions should trigger hits within the configuration section and let the magic of AMP do the rest.”

So if you use AMP, you’re able to track it with Google Analytics.

What’s Next?

Multiple technology partners, including Google Search, Twitter, Pinterest, and LinkedIn have announced that they will be showcasing AMP pages in the coming months. The Google Analytics team have said they’re excited to support AMP from day one, and look forward to growing their offering as AMP’s capabilities expand.


To find out more about Google’s AMP project and how it works, watch our videos below!