The success of your PPC campaign depends on careful planning and then continual testing and tweaking while your campaign is live. It’s very easy to spend too much money on PPC if your campaign is not properly managed. Last week, Luke hosted a live webinar that highlighted several key points to think about when building and optimising a PPC account, including:

  • Keyword research and selection
  • How to group terms and structure your account
  • Ongoing account management tips and best practice
  • Which metrics you should be monitoring

See the whole presentation and listen to Luke talking on this video.

The ‘Getting to Grips with PPC’ webinar was part of a three-part series of “warm-up” webinars for the Digital in Kent conference, due to take place on Thursday 3rd October 2013. Perhaps we’ll see you there?