Digital Marketing Blogs

In recent months, Google’s Gemini-powered AI Overviews have completely reshaped search engine results pages — and, more importantly, how users are interacting with them. The “10 blue links” of old have been largely replaced by a summative...

This January, we’re flipping the script a little — exchanging New Year’s resolutions for marketing revolutions as we explore the trends that are set to define PPC, SEO, and content marketing in 2025.  With automation firmly front and centre in workflows,...

As with most facets of marketing, standing still is not an option in the world of PPC (pay-per-click). Marketers are under constant pressure to optimise, reduce costs, and maximise ROI.  AI and automation have been changing the game for a good while...

We knew it wouldn’t be long before Google released their first core update of 2024 and, unsurprisingly, it’s been a big one. In March’s core update, Google has continued their focus on reducing low-quality, unoriginal content, introducing new...

Millennials and Gen-Z have recently been reported reflecting that “prioritising experiences over material possessions is important to their personal life." When considering how these age groups are expected to account for 75% of luxury goods buyers...

Louis Vuitton currently reigns supreme among the luxury goods brands on social media, with a cross-channel following of 102M (Feb 2024) and an average cross-channel engagement of 66.7k per post. From their brand collaboration with sensational K-pop...

In international SEO, hreflang tags are something that often cause a lot of confusion. They can be difficult to get right, but doing so can really help your multilingual SEO efforts. You can use them to target different languages, countries, or even...

Did you know that 48% of marketers now use AI to assist them with content generation — and a further 10% plan on using it in the future? Since generative AI tools such as ChatGPT made their debut a little over a year ago, they have well and truly...