Firstly, what’s Twitter advertising all about? Well, it’s like with all advertising: you pay to promote your tweet, your content, or your video on Twitter so it gets seen by as many people as possible. There are lots of reasons to use Twitter advertising!

The first benefit of Twitter advertising is that a promoted tweet grabs your audience’s attention. This way, your tweets will be featured at the top of your followers feed. This gives you an advantage above your competitors and encourages more engagement from your followers. It’s all about engagement.

Benefit number two Encourage people to buy more stuff! The amount of times potential customers abandon their virtual shopping trolleys just before the checkout is bad. So, one way to get them back on track is through Twitter Advertising.

To find out the three other benefits, tune into our exclusive Giant Thursday video below to learn about the five benefits of Twitter advertising!