Read on fellow advertisers, the following will help you out when building/expanding accounts.

I use adwords and the adwords editor for pretty much 90% of the working day. Its a pretty easy interface to use but our friend google have made some pretty sweet changes to the keyword tool and traffic estimator. Oh, google your too good to us!

Heres whats changed;

Improvements to the Keyword Tool

You can now see keyword ideas grouped by themes – With the updated Keyword Tool, you can easily view suggestions for new ad group themes and quickly choose to add ad groups directly to your account.

Seamless Traffic Estimator integration: Easily view Traffic Estimator data for the keywords you select in the Keyword Tool to make better campaign strategy decisions.

Improvements to Traffic Estimator

The Traffic Estimator tool has also been updated to help us advertisers build more effective accounts with a stronger/accurate bidding and budgeting strategy. Changes to the Traffic Estimator include:

Graph your performance estimates: Google have introduced a graph to the Traffic Estimator to make it easier to gauge traffic and bid estimates and develop an effective bidding strategy.

Structure your keywords into ad groups: You can now create draft ad groups within the Traffic Estimator and easily view traffic and bid estimates for each of your draft ad groups.

Add campaigns to your account: When you’re satisfied with your campaign structure, you can add the draft campaign directly to your account. Easy as pie.

I read that google are also improving the quality and accuracy of the traffic estimates, they are doing this by using performance history to better gauge traffic estimates. This means that going forward you’ll have to log in to AdWords to use Traffic Estimator – I think this is pretty cool. Not 100% when this is going to happen so will keep my eyes peeled and updated you all when we hear more – or if you know more about this then share the news with us!

Ive seen these changes in my adwords interface already but a few of my colleagues havent yet so I imagine as usual it will take a few weeks or so to be rolled out everywhere. You also will need to be signed into google to see these changes.

thats all folks.

Heather (@eldertown)