Adapting to a Cookieless Future: Strategies for Marketing Leaders


Join Luke Quilter (CEO) and Chris Hirlemann (Associate Director of Data & Insights) as they delve into the challenges and opportunities presented by the cookieless future in 2024.

What you will learn 💡

Join us live for our upcoming Marketing Leadership Series webinar, where we’ll delve into the challenges and opportunities presented by the cookieless future in 2024. Explore essential strategies for marketers, including server-side tagging, leveraging first-party data, harnessing Conversion APIs like Enhanced Conversions (Google) and Facebook’s Conversion API, and understanding the latest features in Google Consent Mode v2.

Stay ahead of the curve, equip yourself with the tools to navigate this evolving landscape, and empower your marketing strategy for success in 2024 and beyond.

What is included:

🌐 Navigate 2024’s cookieless landscape: Challenges and opportunities.
🛠️ Explore strategies including server-side tagging and leveraging first-party data.
🔄 Harness Conversion APIs such as Facebook’s as well as Enhanced Conversions (Google).
🔍 Dive into Google Consent Mode v2 for advanced data management.
🚀 Stay ahead: Tools and strategies for marketing success in 2024.

Watch the recording!

Our Speakers

Luke Quilter CEO of sleeping giant media, smiling

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Tiffany Fowler Senior account manager smiling

Chris Hirlemann

Associate Director of Data & Insights, Sleeping Giant Media

Working with us since 2011, Chris has seen his fair share of digital changes and has kept us at the forefront of data-based innovation for over a decade.
Chris specialises in tag management, Conversion Rate Optimisation (CRO), Paid Search & Paid Social and spends his time helping businesses in all sectors make sure that they’ve got the best possible data to make informed decisions for the future of their online efforts.

While you’re here, why not check out our previous events?


GA4 & Beyond: Preparing your Marketing Team for the future of Data & Insight

Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have an open and honest conversation about GA4, its benefits, and how you can prepare your marketing team for the future of data and insight. 


GA4: Why doesn’t my data match?

Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.


How to Develop Digital Skills within your Marketing Team

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.

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