Senior Social Media Executive
About Yumna Kumran
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
I can bend my fingers pretty far back. (Not sure I should classify that as a special skill though!) But if we’re talking specialist topics – the US Office, Marvel, plants, cocktails and hedgehogs would probably be in my top 5.
What does your day job entail?
One of the best things about working in an agency is that every day is different, but you can usually find me managing social media accounts, running paid social media ads, writing content or getting my creative brainstorming hat on.
What areas of digital marketing do you specialise in?
The wonderful world of social media (and a cheeky bit of content from time to time)
Why Sleeping Giant Media?
Sleeping Giant Media is one of those companies that comes along once in a blue moon. Since the day I joined, I’ve felt like part of the team, and I haven’t stopped learning! We get to work with some amazing clients and I’ve made some amazing achievements as part of the Giant team like becoming Facebook Blueprint certified and giving a talk at BrightonSEO – none of which would be possible without the support from Sleeping Giant Media!
What’s your favourite part of working at Sleeping Giant Media?
The other GIANTs. We’ve got a lovely work culture where we all get along with each other, can have a laugh and are always willing to help each other. I’m particularly lucky to have a wonderful team who are amazing at what they do while still finding time to debate which biscuits are the most superior. (Chocolate Bourbons over Custard Creams – all the way!)
What’s one of your favourite campaigns or accounts you’ve worked on?
There are so many amazing ones to pick from! I suppose one of my favourites is Signet Branding, they were one of the first clients that I got to work with and being able to write content about cocktails and spirits was really fun, plus it played into my strong suits as an ex-bartender.
What about digital inspires you the most?
I suppose the endless potential of Digital. So much of our daily lives have changed because of technology and the world that we live in is becoming increasingly digital-focused, so I’m excited to see where digital can take us.
What’s your favourite marketing platform and why?
Seeing as it’s where I spend a lot of my time, social media is definitely my favourite marketing platform – there’s a social media site out there for everyone. Social media has been a way for us to connect with each other but also discover new exciting things, people and brands that we wouldn’t have had the chance to otherwise. Not to mention the potential that paid social media ads can offer.
Name a random fact about yourself…
I have an extensive collection of vines memorised for absolutely no reason at all. (That’s wasted brain space I could be using to learn a new language or something.)