Nikki Goodman

Senior SEO Manager

nikki goodman smiling


Nikki Goodman is the Senior Manager of the SEO Team at Sleeping Giant Media. With over 11 years of expertise, driving online success for businesses across a range of sectors, Nikki prides herself on her data-driven approach to search engine optimisation. A fluency in CMS systems and analytics tools allows Nikki to find actionable insights for clients, optimising for maximum results. Nikki’s in-depth background knowledge in HTML, CSS and JavaScript translates into websites that rank well in search engines.


“During her career, Nikki has developed a keen eye for detail and has mastered the art of effective communication with clients and colleagues. Whether it’s delivering progress reports or explaining complex concepts, she ensures that clients always have a clear understanding of the work that’s being completed on their behalf. Nikki thrives on the education of others, sharing her knowledge and expertise with the SEO Team and the wider company and clients.

Nikki is also a self confessed data nerd who loves nothing more than deep diving into the “why” in any situation, including campaign successes or opportunities for further growth, Nikki uses these insights to roadmap the next steps in the campaigns she oversees. Her qualifications include; Advanced Diploma in Web Development, Advanced Diploma in SEO, Google Ads Certified, Certification in Advanced Google Analytics and an Advanced Diploma in Graphic Design with extensive experience using the Adobe suite. Aside from her Digital Marketing Qualifications, Nikki is also qualified to NVQ Level 3 in Business Administration.

Nikki recently delivered a presentation based on entity SEO, structured data and adapting to the next big shift in online search at the Figaro SEO, PPC and Paid Social seminar at the Electric Cinema, White City London.”

Other Information

In her spare time Nikki loves nothing more than going for a long run, competing in half marathons. When she isn’t running, she’s at the gym completing complex CrossFit WODs and taking part in fitness challenges for charity. The only thing that Nikki loves more than fitness and SEO is her 8 year old daughter, who is an up and coming SEO expert, who at the age of 7 created a video explaining canonical tags – what they are, why you need them and how to implement them.



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