Client Services Director &
The Spark Agency Managing Director
About Mersudin Forbes
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
Automation, AI in marketing and SEO…. faster than Max!
What does your day job entail?
I make sure that we do what we say we are going to do for our clients.
What areas of digital marketing do you specialise in?
Search Engine Optimisation
Why Sleeping Giant Media?
The fit was there before I even got the job. The people are passionate about the online space.
What’s your favourite part of working at Sleeping Giant Media?
I have the autonomy to affect change.
What’s one of your favourite campaigns or accounts you’ve worked on?
A certain motor vehicle industry brand… working on an SEO location split test.
What about digital inspires you the most?
The ability to track everything back to its source and show return on investment.
What’s your favourite marketing platform and why?
TikTok… because it’s awesome.
Name a random fact about yourself…
I once ran a half marathon after a night out as I had missed the taxi back home with my friends.