Senior Search Account Executive
About Laura Dixon
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
I enjoy reporting week! Unusual, I know, but it’s true.
What does your day job entail?
I work with my team across our client portfolio, on all aspects of digital marketing with a focus on SEO and PPC. We work hard to ensure all PPC activity is running to budget and is optimised effectively to get the best ROI for our clients, whilst also working on the longer game of SEO optimisation, from more technical stuff, to on-page SEO such as content.
What areas of digital marketing do you specialise in?
SEO and PPC
Why Sleeping Giant Media?
Sleeping Giant Media offers the flexibility that I need as a working mum, whilst also giving a sense of stability. Everyone is great fun, and there is always someone to chat to. For me, it’s a no brainer to work at Sleeping Giant Media – great company, great people and it’s local.
What’s your favourite part of working at Sleeping Giant Media?
What’s one of your favourite campaigns or accounts you’ve worked on?
Anything Christmas or seasonal focused has been a favourite of mine. I love working on the more dynamic project-based work.
What about digital inspires you the most?
The speed at which things change and how satisfying it is to see the impact of the work you have done in the data.
What’s your favourite marketing platform and why?
Instagram – I don’t think people realise they’re being marketed to half the time.
Name a random fact about yourself…
I used to love Padron Peppers, but since having my son, I can’t stand them. Random and sad.