Kelly Sheppard

Senior Technical SEO Lead

kelly sheppard smiling


Kelly Sheppard is a search engine optimisation professional and a Senior Technical SEO Lead at Sleeping Giant Media. She has a Digital Marketing degree, a HND in Computing and over 15 years experience in the SEO industry. She has worked with a diverse range of clients from local startup businesses to global corporations, gaining a deep understanding of the intricacies of search engine optimisation along the way. Kelly’s expertise lies in creating comprehensive digital marketing strategies that drive traffic, generate leads, and increase brand visibility. Kelly is a thought leader in the SEO industry, and has a real passion for structured data and entity-based search engine optimisation and enjoys sharing her knowledge and expertise with others.


Kelly is passionate about staying updated with the latest trends and best practices in the SEO industry, and has contributed to various articles and blogs over the years, providing valuable insights and advice. With her wealth of experience and a passion for helping businesses thrive, she enjoys sharing her knowledge through workshops and training, both virtually and in person. Kelly’s past training sessions, workshops and talks include; “Core Web Vitals”, “How To Write Structured Data”, “An Introduction to Entity-Based SEO” and “Advanced Technical SEO”. She has delivered talks at The Business Show in London on “How To Make Google Work For You For Free” and will be talking at Brighton SEO in 2024 on entities and structured data.

Some of her notable publications for Sleeping Giant Media include “How to Optimise for Entities with Entity SEO”, “Why Does User Experience Matter?”, “HTTP Security Headers: The Ultimate SEO Guide” and “10 Advantages of Writing Custom Structured Data”.

Other Information

In her spare time, Kelly enjoys photography, star gazing, and going for walks.