Jordan McInally

Senior Data Executive

About Jordan Mcinally

When did you start working at Sleeping Giant Media?

October 2018

What’s your specialist skill or party trick?

Specialist topic: action movies

Skill: making action movie-themed pizza from scratch

Part trick: finding any reason to reference a great action movie

What does your day job entail?

*In my best Liam Neeson voice* “If you’re looking for an SEO or PPC strategy, I can tell you, I don’t work in that department. But what I do have are a very particular set of skills: skills I have acquired over a very long career. Skills that make me a tracking wizard for people like you. If you don’t accept our cookies, that’ll be the end of it. We will not track you, we will not retarget you. But if you do, we will track you, we will retarget you, and we will help you”… Set up some incredible tracking on your website!

I also help our clients better understand how well they are doing across their various marketing channels by putting together snazzy-looking reports.

What areas of digital marketing do you specialise in?


Why Sleeping Giant Media?

Because I can live my life a 5’6 Giant

What’s your favourite part of working at Sleeping Giant Media?

The people!

What’s one of your favourite campaigns or accounts you’ve worked on?

Any account which allows me to nerd out the most. Gimme a Google Analytics Account, Google Tag Manager Container and a couple of spreadsheets to wash it all down… then sit back, relax and watch that data roll in.

What about digital inspires you the most?

Instant feedback with everything you put out there so you can constantly tweak your strategy.

What’s your favourite marketing platform and why?

Google Tag Manager! Takes away a lot fo the coding work so you can focus on getting the tracking set up and get that sweet sweet data.

Name a random fact about yourself…

“Gentleman on the streets and geek in the (Google)sheets.”





& Jordan

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