Senior Content Executive
About Daniel Otway
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
Photoshopping other Giants into funny situations.
What does your day job entail?
Whilst my job involves all manner of digital, my primary focus is using my wonderful writing and SEO skills to power up content for our clients. From blogs to ad copy and everything in between, my job involves making content a vital part of a business digital strategy.
What areas of digital marketing do you specialise in?
Why Sleeping Giant Media?
Because they’ve empowered me to do what I do even better, which means even better results for our clients.
What’s your favourite part of working at Sleeping Giant Media?
They say there’s no greater satisfaction than writing a piece of content and it either ranking in position one, or being included in a featured snippet. Luckily my job provides me with the tools and skills to do this for our clients on a regular basis.
What’s one of your favourite campaigns or accounts you’ve worked on?
Writing for a travel providers magazine due to the variety of content on offer, and currently writing content for a business school.
What about digital inspires you the most?
That there’s always something new on the horizon which helps keep things fresh. Things are never stale in the world of digital, that’s for sure.
What’s your favourite marketing platform and why?
SEMRush… no question, it does everything!
Name a random fact about yourself…
I lived in Germany for a year and can now confidently order a Subway in German.