Social Media Manager
About Ben Hawkes
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
Carefully navigating the wonderful, sometimes scary, always-changing world of social media marketing. Oh, and terrible jokes.
What does your day job entail?
My main priority at Sleeping Giant Media is to help my clients see the potential and results that can be achieved through social media. Whether it is increasing brand visibility and sentiment organically, or helping to demonstrate the return of investment on paid social media activity, my focus is on finding the best strategy for their particular need.
What areas of digital marketing do you specialise in?
Social media… incase that hadn’t been clear enough so far.
Why Sleeping Giant Media?
I’ve never worked for a company quite like it! Despite continuing to grow, they’ve never stopped empowering and trusting team members to focus on their own development, and to share their own ideas and opinions with the business.
What’s your favourite part of working at Sleeping Giant Media?
It’s really nice to work for a company you can trust to put your health, wellbeing and enjoyment as a priority. Some of my favourite examples include taking us to Ibiza to celebrate our 10th year anniversary, creating a profit share pot during one of the most tumultuous years ever, or providing mental health training.
What’s one of your favourite campaigns or accounts you’ve worked on?
I’ve had loads of clients and campaigns I’ve enjoyed working with, however, working with The Aspinall Foundation was a definite highlight. Getting videos of baby lions to use in paid adverts were enjoyed by me as much as they were by the people who saw them, and few meetings have been as memorable for me as the time I dressed up smart (foolishly) only to be taken around a muddy Port Lympne in a golf buggy!
What about digital inspires you the most?
This is probably going to come across pretty nerdy, but my favourite thing about digital is the satisfaction of building something up from scratch and seeing it bring in results through the higher visibility that digital brings. I like that through comments and web tracking, there is a much clearer impression of what results are like, which makes it much easier to achieve better results in the long term.
What’s your favourite marketing platform and why?
Facebook Business Manager is my favourite marketing platform. It’s the most versatile and expansive of the social media advertising platforms, and the sheer potential reach covering Facebook, Instagram and Facebook’s other tools means that it’s an advertising force to be reckoned with.
Name a random fact about yourself…
In my last job, I was known for being clumsy (and walking into doors) and so my leaving cake was a door with the message “don’t let it hit you” at the top of it.