Brand Experience Manager
About Amber Vellacott
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
I can say my full name backwards as if it was my normal name. I can also hunt down a person on social media with very minimal information.
What does your day job entail?
What doesn’t it entail? I essentially work on all the things that give people a positive, rewarding and inspiring experience with our brand using an array of content marketing techniques, best practices and awesomeness. From the content you see on our website, the status updates on our social media, the events we run, the workshops we deliver… the day-to-day Sleeping Giant Media brand experience, I’m on it. I market marketing.
What areas of digital marketing do you specialise in?
Content marketing, writing, organic social media.
Why Sleeping Giant Media?
I always wanted to work for an agency, but was always so put off by the fact they were all in London or other major cities. I’m not the kind of girl that wants to commute longer than the time I get in bed… so as I was finishing my degree and I saw about the awesome agency that is Sleeping Giant Media based in my lovely hometown of Folkestone, I went for it. Little did I know it was also going to be awesome for career progression, skills growth and free snacks.
What’s your favourite part of working at Sleeping Giant Media?
The ability to choose and work towards your own path within digital marketing and a working agency.
What’s one of your favourite campaigns or accounts you’ve worked on?
The free digital marketing workshops we hosted in 2020 as I got to write them, deliver them, market them and follow up on them. It was a campaign I was involved within all aspects.
What about digital inspires you the most?
The fact you can target peoples likes and dislikes before they even realise them themselves.
What’s your favourite marketing platform and why?
Bit of a geek for Google Analytics and Search Console tbh. I could look at and analyse data all day long.
Name a random fact about yourself…
I was titled Young Digital Woman of the Year 2020 two days before the country went into nationwide lockdown.