Search Account Executive
About Abel Casero
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
Specialist topic: Manga & anime movies (I love them)
Skill: I have been told to sing very well, but not so sure if it is true!
What does your day job entail?
My job will normally entail dealing with SEO and PPC campaigns for our clients in order to help them gain visibility or any other specific goal that implies these disciplines. Basically, a lot of research and data analysis, isn’t it great?
What areas of digital marketing do you specialise in?
SEO & PPC
Why Sleeping Giant Media?
The company culture and the people are amazing, as well as the training and career progression opportunities, all this helps to keep me motivated every day. Sometimes I ask myself if this is real or not, but it is, it’s so real!!!
What’s your favourite part of working at Sleeping Giant Media?
I guess the feeling of being an important part of the team since the day 1, and the possibility to work along with different customers from different industries, which is an interesting way to learn about other topics
What’s one of your favourite campaigns or accounts you’ve worked on?
After 3 weeks I have only worked in a couple of accounts, so still a bit early to give a proper answer
What about digital inspires you the most?
The fact working in this industry involves a constant learning process. Every day you will go home knowing something new!
What’s your favourite marketing platform and why?
I would say the Google suite, there are so many interesting insights you can learn by using tools like Analytics, Google Ads, etc… Just amazing!
Name a random fact about yourself…
I am from Cadiz, Spain. Apparently, and according to Wikipedia and other offline sources, my hometown’s typical fried fish (Pescado Frito) served as inspiration for the iconic British Fish and Chips. So you are welcome!