Ryan Williamson

(he/him)

SEO Account Executive

Ryan Williamson

About Ryan Williamson

When did you start working at Sleeping Giant Media?

December 2021

What’s your specialist skill or party trick?

My Specialist topic probably sits between Marvel and Pokemon…

What does your day job entail?

Every day is something different! Sometimes I will be doing a piece of Keyword Research and other days I will be reviewing the content on a client’s website! The one constant is that it always starts with a coffee!

What areas of digital marketing do you specialise in?

Search Engine Optimisation

Why Sleeping Giant Media?

Above everything else, it was the culture and attitude Sleeping Giant Media has towards its Giants. It’s a business that puts its people first, from training and upskilling to ensuring their wellbeing is catered for.

What’s your favourite part of working at Sleeping Giant Media?

The Giants make Sleeping Giant Media. It is a fun, ever-growing team that is both supportive and fun!

What’s one of your favourite campaigns or accounts you’ve worked on?

I enjoy working on the charity accounts most because not only are they interesting clients to work with but I like to think that my work also goes towards helping these charities help others!

What about digital inspires you the most?

The ability to tailor content and reach the people who want or need to see it most. The world is no longer limited by distance or time meaning that you can reach people, and help people, that previously would have been out of reach. But it also means you are providing people with relevant content meaning you are able to build an engaged, enthusiastic and responsive audience easier than ever before!

What’s your favourite marketing platform and why?

An outlier but I like Twitch as a marketing platform. As a big gamer, I see a lot of smart (and not so smart) uses of streaming platforms and they can offer a wide range of ways to organically connect with users! This can be from the standard video content to sponsored streams and shoutouts to some of the more niches but engaging tools like widgets and apps that get the viewers involved! It is always exciting to see what inventive ways people use it!

Name a random fact about yourself…

I was actually born in Scotland but sadly lack the accent… I was actually born in Scotland but sadly lack the accent…

 

Ryan

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