Linkedin Advertising
Linkedin Advertising – What is it?
Linkedin adverts are the image and text based adverts that appear on the side of the LinkedIn platform. These adverts can be targeted based on what personal information people have entered into their linkedin profiles. For example if your product is based around accounting software, it is probably fair to say that a good proportion of your target audience will be within the financial sector. Subsequently through the linkedin interface you will be able to target this sector and ensure your adverts are appearing to your core target audience.
Linkedin Advertising – Why use it?
The platform gives you a huge amount of flexibility around who you are targeting, as well as a great opportunity to get your logo or an image placed on the page to help boost brand awareness. Our experience to date is that through correct targeting it is possible to achieve high levels of user interaction metrics. This is another platform that will likely evolve and develop over the coming year and allow additional targeting and reporting capability. We certainly think that it should be on the radar of UK advertisers particularly those who work within the B2B sector.
The adverts can be tagged with Google analytics tracking codes to allow the performance to monitored from within the Google analytics interface.
If you would like more information on our services, costs, or just want a bit of help with your online
marketing strategy feel free to get in touch via email, online form or phone on: 01303 240715 (Kent) and 020 8123 2437 (London)