Remarketing

Googles latest offering has got a lot of people talking. It could be the first time the content network (now the display network) will provide the results Google always said it could! Here at Sleeping Giant Media, we think they could be right. We are offering a full service for the setup and management of the remarketing campaign.

Here is a very simple break down of how it works. If you do have any questions about our service offering or re-marketing in general please don’t hesitate to get in contact.

Below is an example of remarketing in action on Car company’s website.

Now the users have the tag within their cookies, they can now potentially see a relevant advert from the car company on any of Googles Display Network sites. Currently Google say 85% of all web users visit a site within their network.

Because the user has a heightened awareness to the product, the adverts are a lot more effective than previous incarnations of the content network.