Mobile Advertising
Mobile Advertising – What Is It?
Quite simply, Mobile Advertising is the use of platforms such as Google Adwords and YouTube to target users searching via a mobile device, be that a smart phone or a tablet.
Google Adwords allows advertisers to target these devices via PPC in essentially the same way that users are targeted via Laptops and Desktop devices.
As with other forms of PPC, Mobile Pay Per Click is still based on a cost per click auction model, the fundamental difference though is that above the “fold” only 1 or possible 2 PPC ads will appear, 3 more paid search placements do exist, however these are right as the bottom of the SERP and will involve users scrolling through a lot of material to find them. As such the top two positions are the key for Mobile Advertisers, with this in mind SGM treat Mobile campaigns completely separately to Laptop and Desktop campaigns.
Mobile Advertising – Why Use It?
Why bother to integrate a separate mobile strategy into your online marketing plan? Because Mobile Advertising allows you to engage with more users actively searching for you, your products or your services through a cost effective and fully flexible platform.
However, if you are already running Pay Per Click campaigns, why not just let you standard PPC pick up any users browsing via a mobile device…? Because by isolating Mobile Devices and breaking them out into separate campaigns with specific Mobile strategies you can vastly improve the performance and ROI of mobile traffic.
The Rise Of M-Commerce
A recent study by Google, taking information from various online sources has shown us that Mobile Commerce (M-Commerce) is growing… fast, and will continue to grow throughout this decade. As can be seen from the stats outlined users are spending an increasing proportion of their time online via mobile devices, 3G penetration is increasing and the cost of entry, smart phone contracts, are decreasing. This is essentially resulting in increasing online commerce with around £500m in the UK alone during 2010. With increasing volumes of users using mobile devices to browse and buy online, independent mobile strategies are becoming less of an after thought and more of a necessity.
If you would like more information on our services, costs, or just want a bit of help with your online
marketing strategy feel free to get in touch via email, online form or phone on: 01303 240715 (Kent) and 020 8123 2437 (London)