Google Grants
Google Grants – what are they?
Is your charity receiving a Google Grant? If you are a UK based charity you could be eligible for up to £ 397 per day of free advertising on Google’s search results. Google Grants is a fantastic opportunity for any charity to promote their cause online and generate greater revenue by reaching more charitable donors.
To get the best out of a Google Adwords campaign requires highly targeted strategy and meticulous day to day supervision. This is a complex and time consuming undertaking if you wish to get the best results. Sleeping Giant Media can provide the expertise and experience crucial to maximising results from your Google Grant Adwords campaign
Why you may need help
Guidance: If you are new to the world of paid search marketing it can be a daunting and time consuming task to get up to speed. We will provide the necessary guidance to make that process easier.
Setup: We can help you apply for a Google Grant and get your account set up.
Performance: If you are struggling to make your account work for you we can provide the expertise to start generating the right quality of traffic.
Analytics: If you are not sure how to make best use of the analytical tools to develop your campaign we will demonstrate how.
How we can help
Online Audience: We will conduct keyword research in order to establish what terms your targeted audience are searching for. By undertaking ongoing research into which keywords and Ad copy drive the best traffic we help you to understand how to reach the right people.
Ad Group Targeting: If you already have an Adwords account we will assess current perfomance based on existing data sets and implement the necessary changes. We will restructure your ad groups to form robust campaigns that will deliver the best results.
Account Management: As part of our service the performance of your account will be continually monitored. The outcomes of this performance will then be used to further develop your campaign. We constantly look to optimise your campaign even at the granular level of individual keywords.
Communication: We will report our finds back to you at agreed intervals with recommendations to help develop performance and inform overall strategy. We believe it is important a client understands the latest developments in their PPC campaign.
For further information on Google Grants contact:
hello@sleepinggiantmedia.co.uk
