Paid Search
Paid Search – What is it?
Paid search comes in a number of different shapes and sizes these days. Essentially the “paid search” headline covers a number of forms of advertising.
Most commonly associated with paid search is PPC or Pay Per Click advertising, initially provided by search engines. It is a very simple model, in that advertisers pay the platform either per click or per impression. Google has the biggest market share and subsequently is the main focus for most advertisers and agencies, and certainly is our first port of call for our clients accounts. We do however also work with both Yahoo and Bing as there is always potential to gain incremental sales through these platforms.
We currently offer the following paid search services, however we are constantly adapting our service to keep up with on going developments and new technologies:
PPC
Integrated PPC – Product search, Sitelinks, Local Business Listings
ReMarketing
Google Grants
Google Display Network
Paid Search – Why use it?
PPC is generally considered as a direct sales channel as the users are actively engaged. The other elements of paid search are potentially regarded as more supportive and work well integrated into your PPC strategy, however they are becoming increasingly important for advertisers to harness.
These platforms are becoming more and more accessible to different core demographics. Combining a number of these channels within your online marketing campaign will result in an impact that is bigger than the sum of the parts.