Mobile PPC - why use it?

The number of people searching for products and information via mobile devices is growing rapidly. Do not miss out on engaging with these valuable tech savvy customers. Consumers are using mobile devices to make purchases more and more. This is a trend that is constantly on the rise so it's an important consideration for all businesses. In addition to targeting specific search queries PPC can also be used to target specific devices and connection types. This creates the opportunity for highly targeted PPC campaigns where we are able to aim ads at a distinct target market to maximise the impact. 59% of smartphone users only look at the first page of the search results so a well placed ad at the top of the search engine results page will be sure to draw attention.

Using mobile ads is more cost effective than desktop as the mobile PPC arena is currently less competitive. Splitting out your mobile campaign will allow for more budget control. Mobile PPC has full integration with Google Analytics so here at Sleeping Giant Media we can track your brand's mobile campaign just the same as with any normal PPC account ensuring it is producing a good ROI.


Screenshot from mobile search engine search
Screenshot of mobile search engine results page

Mobile PPC - what is is?

Mobile PPC is basically paid search on a mobile device. There are less ads shown on mobile search results page, 1 or 2 at the top and 2 or 3 at the bottom of the page. This is the sort of thing that would affect your bidding strategy. Those ads at the top are going to be the most sought after. Paid search is a great tool for lead generation and can be targeted to reach a specific target market.

With mobile ads we can include call extensions so that customers can make a phone call direct to your business with one touch. This enhances the user experience and makes the process faster and more seamless.

To learn more about why you should use mobile PPC as part of your wider marketing campaign and how it will benefit your business contact us today.