Google Analytics
Google Analytics – What is it?
Sleeping Giant Media believe that your online strategy can only ever be as strong as the data that underpins it. As such we recommend the full installation of Google Analytics as a minimum requirement before taking on any online marketing activity.
Google Analytics is a free tool that provides an incredible amount of in depth information into your website’s visitors, breaking it down into many granular levels, giving you the transparency needed to inform your online strategy.
When linked with Google Adwords a formidable tool is created giving the advertiser the ability to make the very most out of their PPC budget, but also generating insights that can be used to inform all areas of a marketing strategy.
As Google Analytics experts, Sleeping Giant Media can provide full Google Analytics installation and setup, ensuring that it is fine tuned to meet all your marketing needs, as well as on-going support and full reporting services.