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Pay Per Click Optimisation – The Kaizen Approach

Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]

Linking Multiple Adwords Accounts To Analytics

Having Trouble Linking Adwords & Analytics? So how are you getting on with the new version of Analytics? I must admit, after years of using the previous version, it was pretty tough to make the switch! However now I’m fully submerged within the new version I’m really enjoying the flexibility of the new interface, multi [...]