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Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]
Launch Online Through PPC As a business owner considering stepping into the online environment there are many many factors to consider, in fact we find that a lot of our time as an agency is spent helping our clients to best plan and then action launch strategies… and when I say launch, I don’t just [...]
Yahoo video ads Yahoo have launched a new look search engine results page which now includes rich media such as video or image ads. Please see an example below courtesy of Yahoo. What impacts So what implications does this have for brands and advertising agencies. My first thought would be more ability to display the [...]