PPC
Google have recently released a new addition to their content network, which is now called the display network. Now most of you who have used or tried to use the earlier versions of the content network will know that its results have been mixed. And when I say mixed, I mean poor. However, re-marketing could [...]
It looks like Google have taken the next step when it comes to helping search marketing companies and companies manage their PPC accounts. The latest announcement from Google is that they are introducing a bid management tool which will work in conjunction with their conversion tracking tools. Essentially the system will work out which keywords [...]
Effective use of Geo Targeting in Adwords As discussed in my last post, although adwords location targeting (Geo Targeting) does have some accuracy issues, there is a definite place for it, if you are on a tight budget and have a product or service which is tied to a specific location. e.g boat trips on [...]
Googles Trademark Change of Heart Google have recently announced that they will be extending their trademark policy in the US across the UK. What does this mean for us here in ole’ Blighty? Well, since last year in America Google have allowed some advertisers to use third party trademarks within adtext even if they do [...]
Geo targeting or Location Targeting within Google adwords has always been a bit of a contentious issue in regards to Googles ability to accurately determine the location of the user searching. Google look to identify the location of the user based on the ip address they are on. However there are a number of instances [...]
Disaster Averted – Using PPC to rebuild the brand As most people will be aware the BP brand is currently under a lot of pressure, along with all of BP’s senior management team I suspect. However, in the face of adversity BP are trying to rebuild the brand and using PPC to help. If you [...]
Setting up an in house search department – Part 1 Setting up a search team was how I got into the search industry. In my career I have set up client side in-house PPC teams as well as working as a consultant for agencies and clients on how to set up and manage in-house PPC/search [...]