local search
Google have recently released a new addition to their content network, which is now called the display network. Now most of you who have used or tried to use the earlier versions of the content network will know that its results have been mixed. And when I say mixed, I mean poor. However, re-marketing could [...]
Effective use of Geo Targeting in Adwords As discussed in my last post, although adwords location targeting (Geo Targeting) does have some accuracy issues, there is a definite place for it, if you are on a tight budget and have a product or service which is tied to a specific location. e.g boat trips on [...]
Geo targeting or Location Targeting within Google adwords has always been a bit of a contentious issue in regards to Googles ability to accurately determine the location of the user searching. Google look to identify the location of the user based on the ip address they are on. However there are a number of instances [...]