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The latest blogs from search and social media marketing experts covering a range of topics, industries & sectors.
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The What, How, Why of Hreflang Tags
In international SEO, hreflang tags are something that often cause a lot of confusion. They can be difficult to get right, but doing so can really help your multilingual SEO efforts. You can use them to target different languages, countries, or even...
A Marketer’s Guide to AI-Generated Content
Did you know that 48% of marketers now use AI to assist them with content generation — and a further 10% plan on using it in the future? Since generative AI tools such as ChatGPT made their debut a little over a year ago, they have well and truly...
TikTok vs. Instagram: Why IG Reels Are Outperforming TikTok Videos
IG Reels outperforming TikTok videos? This news headline may not have been on your bingo card for 2024, but according to a recent report from Emplifi, that’s exactly what happened in 2023. Since its launch in 2020, Instagram Reels has been gradually...
The Key Changes Taking Place in the Paid Media Space
It’s been a busy couple of months for the Paid media space, and in turn, digital marketers. From Google policy updates to advert automation and new advertising partnerships between search engines and social media platforms, there’s a lot of changes...
A Guide to Google’s Recent Updates: From AI to Cache Links
The start of 2024 was relatively quiet with no core algorithm updates jumping out of the woodwork, but that doesn’t mean Google hasn’t been busy. On the contrary, Google has been making small changes here and there to enhance its tools and products...
Adapting to a Cookieless Future: Strategies for Marketers
The cookie landscape is increasingly changing. Third-party cookies will be all but disabled by the end of the year, while Google is implementing new changes, such as the Privacy Sandbox and consent mode v2. What do these changes mean for marketers...
Our Top AI Tools for Digital Marketers in 2024 (so far…)
I need this thing done. Can it be done faster? Ah, we need it faster than that. Sounds familiar right? Words that Marketers and Creatives alike have heard over and over again. With the rise in popularity (and success) of content marketing, there is...
Social Media 2024: Centring the Spotlight on Audience Engagement
Social media trends are constantly evolving and changing, and it’s no different for audience engagement. The ways in which businesses engage with and tailor their content to audiences has developed over time. So, what better way to start 2024 than to...
The Microsoft & Netflix Partnership: A New Advertising Dream Team?
In 2022, Netflix announced an advertising and sales partnership with Microsoft following the introduction of their new tiered subscription plan. At the time, Netflix said, “Microsoft has the proven ability to support all our advertising needs as we...
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