Is Google Shopping Going Paid? I am sure you are all familiar with Google Shopping. It has existed in various forms, Google Base, Froogle, Google Product Search (as it still is in the US) and now Google Shopping! As one of Google’s “free” products it has served many of our clients well, delivering great results [...]
Google have just made us aware of a new ad rotation settings “rotate ads evenly for 30 days after an ad is enabled or edited, and then optimise for clicks.” A bit of a mouthful ! It could be a really useful setting. The ad rotation setting determines how your ads are distributed. Currently the [...]
Enhanced Ad Sitelinks What does this mean I hear you cry?! Well read on and I’ll tell you. I first read this email whilst drinking (downing) my morning coffee to bring myself into consciousness. I re-read it once the coffee had set in, and then I got excited as I think there is huge potential [...]
Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]
A little bit of Friday fun…. I found myself typing in ‘Do a Barrel Roll‘ and ‘Tilt’ over and over last night. Call me sad, but I guarantee if you haven’t already typed it in to google you will do after reading this. Do a Barrel RollSimply type “Do a Barrel Roll” into Google – [...]
Set fee for every 1,000 views is to be implemented We have heard various rumours flying around that Google are going to start to charge for their Google Map API service from January 2012, and guess what, its true. The charge will be for for heavy use of its Maps service, with big users reportedly [...]
Having Trouble Linking Adwords & Analytics? So how are you getting on with the new version of Analytics? I must admit, after years of using the previous version, it was pretty tough to make the switch! However now I’m fully submerged within the new version I’m really enjoying the flexibility of the new interface, multi [...]
Launch Online Through PPC As a business owner considering stepping into the online environment there are many many factors to consider, in fact we find that a lot of our time as an agency is spent helping our clients to best plan and then action launch strategies… and when I say launch, I don’t just [...]
Ok, so here is what we know! Google seems set to challenge the likes of Facebook with a brand new social sharing site that will be called Google+ The idea is that Google+ will allow you to create groups of friends and acquaintances known as “Circles”. The driving concept is that rather than sharing ‘everything’ with ‘everyone’, [...]
Google have now officially launched the +1 button for the PPC ads. We thought it may be worth summarising the key points and giving you a few things to consider. Firstly, this is very new so there is no way to determine if this will be the next big thing or just a flash in [...]