display network
Yahoo video ads Yahoo have launched a new look search engine results page which now includes rich media such as video or image ads. Please see an example below courtesy of Yahoo. What impacts So what implications does this have for brands and advertising agencies. My first thought would be more ability to display the [...]
Google have recently released a new addition to their content network, which is now called the display network. Now most of you who have used or tried to use the earlier versions of the content network will know that its results have been mixed. And when I say mixed, I mean poor. However, re-marketing could [...]