Brand

University of Kent – Employability Awards

I was privileged enough to attend the awards ceremony at the University of Kent, for their new employability awards scheme, on Tuesday (7th June) evening. A great event and a really unique idea to encourage and reward students that go the extra lengths to make themselves more attractive to the jobs market. Essentially, Tesco clubcard [...]

Disaster Averted – PPC Brand Building

Disaster Averted – Using PPC to rebuild the brand As most people will be aware the BP brand is currently under a lot of pressure, along with all of BP’s senior management team I suspect. However, in the face of adversity BP are trying to rebuild the brand and using PPC to help. If you [...]