adwords
Product Listings Ads Google Ad Innovations do a lot to keep us advertisers on our toes, it seems that every time I visit the search function there is a new toy to play with! I wanted to write this blog to give a bit of an understanding as to why this innovative ad is useful [...]
Importing Google Analytics Goals Goals and Transactions are fantastic for tracking performance and ROI through Google Analytics, especially goals due to the flexibility of the setup… I’m sure we have all experienced the frustration of trying get a third party to add Google Adwords conversion tracking tags. It should be a straight forward process, but [...]
Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]
Linking Google Plus Brand Pages To Adwords So this month Google introduced a new Ad extension within the adwords interface…. Social Extensions! Social Extensions I know what you are thinking, this was only a matter of time, but either way it is a step towards better integrating your social activity with Paid search at a [...]
Having Trouble Linking Adwords & Analytics? So how are you getting on with the new version of Analytics? I must admit, after years of using the previous version, it was pretty tough to make the switch! However now I’m fully submerged within the new version I’m really enjoying the flexibility of the new interface, multi [...]
Launch Online Through PPC As a business owner considering stepping into the online environment there are many many factors to consider, in fact we find that a lot of our time as an agency is spent helping our clients to best plan and then action launch strategies… and when I say launch, I don’t just [...]
Hello, just a very quick post regarding the error message: “This client is already linked to the maximum number of allowed managers.” which you have no doubt just seen and now Googled to find out what to do next…. What this means is that the account you are trying to link into your MCC is [...]
Google Instant – Instant Revenue Yesterdays update from Google has sent shock waves through the online advertising community, clients and agencies alike are now desperately adjusting models and forecasts to try and anticipate the effects on PPC and SEO traffic and alter their strategies accordingly. Will this massive change affect search behaviors? Advertising and Optimising [...]
Google Instant – User Interactions Having read other blogs on the topic there does not seem to be much discussion regarding the users state of mind and the interaction with the new search. For example, users of Google are at very different stages of the purchasing cycle. My thought would be that if there is [...]
Google have recently released a new addition to their content network, which is now called the display network. Now most of you who have used or tried to use the earlier versions of the content network will know that its results have been mixed. And when I say mixed, I mean poor. However, re-marketing could [...]