The end of 2016 saw a major political change, with billionaire American Republican businessman Donald Trump beating Hillary Clinton to become the 45th President of the United States.
Trump is quoted to have said that Facebook and Twitter â€˜helped him winâ€™ the election, with the President having taken on a distinctively raw and outspoken approach to his social marketing messaging that continues to this day.
We think we can teach olâ€™ Trump a trick or two in how he could be using his social media in the right way…
Trumping Social Media
Trump has nearly 100 million combined users following him across his Twitter, Instagram and Facebook accounts, so let’s have a look at what heâ€™s been doingâ€¦
Uh oh! Hereâ€™s some tips…
â€˜@â€™ tag key influencers e.g. @GoldenGlobes (Meryl Streepâ€™s absence of a Twitter account may be a blessing here) to get yourself (even more) noticed.Â
Use relevant hashtags that are appropriate to you e.g. #JealousofMeryl or #IWillBeTheBiggerPerson.
Run a Twitter poll to interact with your audience to try to understand their opinions e.g.
Try to refrain from posting tweets that can be deemed offensive to your audience, such as being derogatory against a religion.
This is a big no-no, and a surefire way to build the deep (very deep) foundations of your negative reputation. If youâ€™re a business, a negative reputation = lost sales, which will get you into trouble very quickly.
Donâ€™t be like Donald
Nowadays we donâ€™t go online, we live online. Being active on social media propels your business out there, gives brilliant brand awareness, builds genuine relationships with your customers, and allows you to jump in on the conversations that will get your business noticed (and for all the right reasons).
Whether you want to open your first business Twitter account, or want to brush up on your social campaign skills, we have an expert team of social media Professors on board at our sister company GIANT Campus. Choose from Beginner Social Media Training or Advanced Social Media Training to suit your needs and get yourself socially savvy.