Thanks for coming along to the presentations. I hope the content was interesting and useful. I think the main take away from the session will be too, (if you can) dedicate a bit more time to thinking about how to market your respective companies online.

There is always bits you can do yourself to start with, so don’t feel that it is too daunting. Essentially remember that you are creating a website which should be useful for your customers. Ask yourself the question: If someone landed on your site, do they know what it is about, and what to do next?

If you are using an agency to do this for you, make sure you are working closely with them as you will know your business better than they will. Ask them to talk you through the various disciplines, and if they are not able to explain then consider looking else where. Online marketing is often made overly complicated when it doesn’t need to be. Of course there is a lot to it, but the basic principles still apply.

Downloads and Resources

Session Presentation

Here is a viewable/downloadable version of the presentation

SEO

Information on SEO Provides a great insight into how SEO works, from the basics all the way up.

Some SEO tools from Google

PPC

We have another presentation on SEO and PPC available here. This goes into a bit more detail on both PPC and SEO.

In order to get the best performance from your PPC campaign, we would always recommend a landing page strategy. Here is a blog on some key benefits of the landing page strategy.

General

Google tv advert, (a good summary of how search has changed our lives) Search on!

Will it blend!?

Domain check (Whois) look up. How to check who a domain is registered too and when it expires.

Looking to track facebook or other forms of advertising within Google Analytics? Use the Google URL builder to help configure the links to pull the correct information in and display it within the dash board.

Check what percentage of people can see what on your site by using the Google screen size tool.

Feel free to give me a call or drop me an email if you have any further questions that we didn’t have time to cover.

Best of luck with your online marketing in 2010.

Kind regards

Luke

Luke@sleepinggiantmedia.co.uk

020 8123 2437

We are going to be in the office most of the time, however on the few days that we are not around and you need to reach us, or you just want to wish us a Merry Christmas…. you can on merrychristmas@sleepinggiantmedia.co.uk

Holiday Calendar

Have a great break and we will see you in the new year!

Sleeping Giant Media

A cold October morning saw Team Sleeping Giant Media pit their mental and physical endurance abilities against 284 competing teams in the Helly Hanson Autumn Assault. The event consisted of a 3k run, 17k cycle, 3.5 k run, kayak, 3.5k run and a 8k cycle to finish, all of which had to be completed in 3 man teams. The team stayed together through considerable physical pain to successfully complete all of the grueling running and cycling stages.

Team Sleeping Giant Media finished in an impressive 31st position in a time of 3 hours and 8 mins.

A great event, and a great result. The Sleeping Giant Media Team are now looking for their next big challenge!

To see more pictures of the event check our our Flickr page

Sleeping Giant Media Autumn Assault Team

This first year has been a great success. All the work and effort we put into building up the company have paid off in every way, and therefore we would like to take this special day as an opportunity to fortify our commitment and dedication to our clients and agency partners.

We’re excited about the upcoming year and we’re looking forward to continuing the success we have seen so far.

Sleeping Giant Media Birthday

It is great to know we have the support of so many friends and colleagues. Thanks again and see you all soon.