PPC Archives & Blog Posts at Sleeping Giant Media -

8 November 2016

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 November 8, 2016
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How Can Money Be Wasted On PPC?

PPC can be a huge game changer for businesses – when it is done right. When it’s not, you can find yourself spending hundreds […]

28 July 2016

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 July 28, 2016
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Google Expanded Ads Are On Their Way

What are Expanded Ads? In summary, expanded text ads are designed to cater for the mobile world that we now live in, for both […]

29 May 2016

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 May 29, 2016
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Paperclips and Pay Per Click…

Ah, National Paperclip Day And what is the most iconic paperclip of them all I hear you ask? Clippy (a familiar sight for Microsoft […]

19 October 2015

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 October 19, 2015
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Tips For Basic Conversion Rate Optimisation

Visits to your site are all well and good, but chances are you are paying for that traffic in some way. That could be […]

22 July 2015

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 July 22, 2015
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PPC Ad Copy Best Practice – 6 Tips for Writing Better Ad Copy

Text ads in AdWords are made up from a headline, description lines and a display URL. Sounds simple, right? In principle, yes, however there […]

26 June 2015

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 June 26, 2015
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Final Destination URL Upgrades

From the 1st July 2015 Google will be upgrading ALL destination URLs in Adwords, and using what they call a Final URL instead. This […]

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