Blog
Firstly, let me quickly explain remarketing for those people new to it. Remarketing is another addition to Google’s advertising platform. It allows you to create a bit of code on your website which then tags visitors to your site. Then once they have left your site if they visit a site within the Google Display [...]
Product Listings Ads Google Ad Innovations do a lot to keep us advertisers on our toes, it seems that every time I visit the search function there is a new toy to play with! I wanted to write this blog to give a bit of an understanding as to why this innovative ad is useful [...]
Tips for Generating new Ideas to keep your digital marketing approach fresh Digital marketing is one of the industries that is constantly changing, and as marketeers its our job to keep up with those changes along with new ideas to get them out there! Heres a few tips to keep your ideas fresh and up [...]
Theres an App for that… Apps are pretty much a part of our every day lives now. In-fact, when I think of the “pre app” times I cannot imagine not having an app for pretty much everything- from news articles to cinema listings, The same way that I still wonder how on earth I was [...]
2012 is set to be a giant year. This of course brings with it a whole range of questions; How will social media change the face of online purchases? will this be the year of the mobile? What does “the year of the mobile actually mean”!? Change Last year I wrote a 2011 wrap up [...]
A Summary of the main changes Search Marketing has seen a huge amount of developments over the past 12 months, keeping every business and online marketing person on their toes. Well, this is just the start and changes in the industry are set to change at ever increasing speeds. We will be investigating and discussing [...]
Importing Google Analytics Goals Goals and Transactions are fantastic for tracking performance and ROI through Google Analytics, especially goals due to the flexibility of the setup… I’m sure we have all experienced the frustration of trying get a third party to add Google Adwords conversion tracking tags. It should be a straight forward process, but [...]
And the results are… At the beginning of this month we asked you to vote in our ‘Is blog marketing just a trend’ poll. Results 65% of you voted `No- Its here to stay’ 24% of you voted ‘Sort of- it’ll be around for a while but not forever 6% voted ‘Don’t know’ And 5% [...]
Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]
Blogging for busy people part 1 – Before you blog Ok so you have got this blog thing on your site and you know you should be doing it because companies like ours have told you it is a good thing. (It is by the way, check out my other post on why you should [...]