Sleeping Giant Media

What they are, just so we are all on the same page at this point (see what I did there!) Despite lots of changes to the google algorithium over the years, page titles are the one thing that has remained pretty stable and of a high value. For the new guys, the page title is [...]

Sleeping Giant Media is pleased to announce its 9 team member Justine Robson has just joined. Justine joins us from local ferry operator P&O where she was a category planner. Justine will be joining as a search account executive working alongside the existing account management team. Justine brings with her fantastic experience from the travel [...]

This has been annoying me for a while now. How is it that a rule comes out that prevents website owners from using tracking cookies to market to their customers, where offline shops/supermarkets that have been doing this for years can continue to do just that? How can there be a ruling that prevents people [...]

Firstly, let me quickly explain remarketing for those people new to it. Remarketing is another addition to Google’s advertising platform. It allows you to create a bit of code on your website which then tags visitors to your site. Then once they have left your site if they visit a site within the Google Display [...]

2012 is set to be a giant year. This of course brings with it a whole range of questions; How will social media change the face of online purchases? will this be the year of the mobile? What does “the year of the mobile actually mean”!? Change Last year I wrote a 2011 wrap up [...]

A Summary of the main changes Search Marketing has seen a huge amount of developments over the past 12 months, keeping every business and online marketing person on their toes. Well, this is just the start and changes in the industry are set to change at ever increasing speeds. We will be investigating and discussing [...]

The Tiger Inn Another year over and nearly a new one just begun. With logs on the fire and gifts on the tree it was a time… ok I can’t keep that up for the whole post! Friday the 16th of December saw our second ever Xmas party here at Sleeping Giant Media, where we [...]

Blogging for busy people part 1 – Before you blog Ok so you have got this blog thing on your site and you know you should be doing it because companies like ours have told you it is a good thing. (It is by the way, check out my other post on why you should [...]

This is a good question!? Let me try and give you a few reasons why blogging may be a good thing for your business to do. 1. Increased relevant traffic Firstly if it is a good article and it is picked up by search engines or social channels there is a good chance you will [...]

Another new team member joins us this month. Heather Elder joins Sleeping Giant Media from SAGA. Heather has gained a huge amount of past experience working for Holiday Extras and SAGA and we are excited to have her join as the eighth member of the team. Heather has worked within the online marketing environment, and [...]