Author Archive
Google have just made us aware of a new ad rotation settings “rotate ads evenly for 30 days after an ad is enabled or edited, and then optimise for clicks.” A bit of a mouthful ! It could be a really useful setting. The ad rotation setting determines how your ads are distributed. Currently the [...]
Kaizen is a Japanese management term, it refers to the continuous change for the better. It is a management approach that can be applied to many walks of life. Here I am going to suggest that this is a vital part of any Pay Per Click managers approach to PPC. Making continuous, well tested improvements to [...]
New Keyword match types from Google Match types are an important part of campaign management, choosing which match types and the ratio of Exacts to Broads is an important part of keeping an account manageable and has an impact on the reach of the campaigns and CPC paid. Google are to introduce two new match [...]