Google have recently released a new addition to their content network, which is now called the display network. Now most of you who have used or tried to use the earlier versions of the content network will know that its results have been mixed. And when I say mixed, I mean poor. However, re-marketing could [...] View More...
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Google ReMarketing
Thursday, August 19th, 2010Google bid management
Wednesday, August 18th, 2010It looks like Google have taken the next step when it comes to helping search marketing companies and companies manage their PPC accounts. The latest announcement from Google is that they are introducing a bid management tool which will work in conjunction with their conversion tracking tools. Essentially the system will work out which keywords [...] View More...
Example of Adwords Geo Targeting
Thursday, August 12th, 2010Effective use of Geo Targeting in Adwords As discussed in my last post, although adwords location targeting (Geo Targeting) does have some accuracy issues, there is a definite place for it, if you are on a tight budget and have a product or service which is tied to a specific location. e.g boat trips on the [...] View More...
UK Trade Mark Policy Google Adwords
Thursday, August 12th, 2010Googles Trademark Change of Heart Google have recently announced that they will be extending their trademark policy in the US across the UK. What does this mean for us here in ole’ Blighty? Well, since last year in America Google have allowed some advertisers to use third party trademarks within adtext even if they do not specifically [...] View More...
Advanced PPC – PPC Geo targeting explained.
Monday, July 12th, 2010Geo targeting or Location Targeting within Google adwords has always been a bit of a contentious issue in regards to Googles ability to accurately determine the location of the user searching. Google look to identify the location of the user based on the ip address they are on. However there are a number of instances [...] View More...
Disaster Averted – PPC Brand Building
Friday, June 18th, 2010Disaster Averted – Using PPC to rebuild the brand As most people will be aware the BP brand is currently under a lot of pressure, along with all of BP’s senior management team I suspect. However, in the face of adversity BP are trying to rebuild the brand and using PPC to help. If you search for [...] View More...
Google Analytics Username Problem
Tuesday, June 15th, 2010Problems with your Google Analytics login? If recently you have tried to add your user name to a Google Analytics account and it has not allowed you to add it… you are not alone. Recently the analytics system has stopped users adding themselves to the account if it is a “Google Account”. Speaking to Google this is [...] View More...
Setting up an In-house PPC team – Part 2
Tuesday, December 15th, 2009Setting up an in house search department – Part 2 This topic picks up where the last one left off and looks at some more factors to consider when setting up and running an in-house PPC team. Part 2 Training If you don’t know about PPC, get someone in who does. There is no point muddling your way through [...] View More...
Setting up an In-house PPC team
Wednesday, October 7th, 2009Setting up an in house search department – Part 1 Setting up a search team was how I got into the search industry. In my career I have set up client side in-house PPC teams as well as working as a consultant for agencies and clients on how to set up and manage in-house PPC/search teams. Some [...] View More...
Finger in the air PPC – Selling PPC
Monday, September 21st, 2009Finger in the air PPC – How PPC has been miss sold For a long time – and I assume as a result of agencies selling traditional forms of media; or perhaps because clients, knowing no other way, demand PPC is sold in this fashion, the fact remains – PPC is being miss sold to clients [...] View More...
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Google have recently released a new addition to their content
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