Matthew Alderwick
Matthew Alderwick- Commercial Director
Role within SGM
I’m the commercial director, and my aim is to keep the team busy! I love learning about other businesses and understanding where the team at SGM can find ways to help them grow. I engage new business opportunities, support Luke with the strategy and sales and look after our contracts and PR.
Previous experience
I’ve had a nicely varied career. After spending 9 years as an Officer in the Royal Navy I’ve subsequently held commercial roles within various businesses – the majority were online businesses that include; music ticketing to restaurant loyalty cards and hotels. As my roles have been very diverse I have gained an invaluable amount of experience along the way.
I really enjoy exploring new ways of applying the technicality of search marketing within the commercial framework of the wide range of businesses I’m privileged enough to have contact with.
Areas of interest
I’m fascinated by the continually evolving digital landscape and the different ways that businesses are able to respond. I get involved in a wide variety of events across creative, digital and traditional business related themes, but most of all I just enjoy talking to people!
Outside of work, I get to apply my engineering talents by breaking various rooms in my house and working out creative ways of putting them back together again. I still get the buzz of doing business in London, but love my long runs on the beautiful Sandgate seafront.
Major achievement
Climbing the ranks in the Navy, and enjoying 3 years at University on full officers pay was satisfying! though every day in my SGM role brings its achievements!
My blog posts
I blog around commercial aspects of digital marketing, and the PR aspects for SGM. Please click here to take a look at my latest blog posts.